Grant Reitz
The idea behind Fit Fatherhood is to be more than just a health and fitness offering, and more of a brotherhood of strong, healthy fathers who lead by example, strive for greatness, seek fulfillment, leave lasting impressions and lift others around them to new heights.-Michael Marras, Founder
Logo animation for Fit Fatherhood. A dynamic display of motion designed to accentuate the sharp edges and distinctiveness of their logo. The concept behind this animation is to infuse energy and a sense of “snap” into the visual elements, creating a captivating impact. As the logo elements crack through the background they generate a powerful visual statement that leaves a lasting impression.
*Made using After Effects, Illustrator, Photoshop